While often viewed as a lower quality traffic channel, Tier 2 traffic – specifically popunders and push messages – presents a unique opportunity for businesses. Popunders appear behind a user’s active browser window, and pop-up messages interrupt the browsing session with displays. Knowing the detai

In the ever-evolving landscape of digital advertising, ad fraud poses a significant challenge to both advertisers and publishers. This article aims to analyze the complex world of ad fraud by conducting a comparative analysis of various fraudulent tactics employed by actors. We will explore differen